Why Zenalytics

Coming Soon!

Features

  • Lightweight - 1KB tracker vs 45K for Google Analytics.
  • Fast - full resolution data is available within seconds, not hours
  • Private - cookieless, respects DNT, and compatible with IAB GDPR & CCPA
  • Open Source - Use and enjoy in your own cloud account without licensing costs
  • No Data Sharing with big tech companies - your data is yours to use and export
  • Headless option - all tracking data is available to connect with any BigQuery client
  • Cost Optimized - The entire stack scales is scales to zero when not in use. Only pay for what you track and query. Most sites using under 1 million events/month will pay nothing due to generous free tiers.
  • No servers to maintain - unlike other open source analytics systems, there aren't servers, load balancers, or databases to maintain.
  • Complete Flexibility - track anything, report on everything. Lazy schemas allow you to add new kinds of data without any fuss.
  • Unblockable - Since it sits in your domain, it is not blocked by browsers or ad blockers. You'll be amazed at what you've been missing.
  • Rich data - includes built-in geolocation, device detection, and bot tracking. Plus, you can easily enrich events with your own data sources.
  • Easy migration - with full support for UTM tracking and custom events, a new site can be integrated with a single script tag.

::Insert tirade about big tech companies data practices ::

Open source analytics systems like Matomo, Plausible, Snowplow, and Fathom have enabled hundreds of thousands of sites to continue to gather reliable insights without sending data to big-tech, but come at a sizable cost: more servers to maintain. Not only does that come along with hosting costs and maintenance burden for busy engineers, it also comes with sizable risk: when events are missed, they can never be recreated. Too many times an analytics database has ran out of storage or crumpled under load. During a business's peak traffic wins, its a terrible time to have a blind spot in the data. Zenalytics is built on serverless technology that can scale to 1 million+ events per second (yes, that is 86.4 Billion events in a single day, or every internet-connected person in the world visiting your site 28 times/day- bring it on!). Its truly set-it-and-forget-it; no replicas to spin up and down, no flood of slack DMs when the lights go out. And when you're not the center of attention, the system costs nothing and does nothing.

But isn't my data still going to Google (or soon AWS/Azure/etc?) Yes, but under very different terms. As a cloud customer, your data is completely private and not shared with any other services, including advertising, market research, etc. It is encrypted by default and only accessible to authorized users. It is the same services used for compliance with HIPPA, NIST 800-171, SOCS, ISO-20017 and dozens of other standards and audits. If you like, you can bring your own encryption key so that the data can only be recovered by your organization under any circumstances (don't lose it!). For typical users, Zenalytics gives the reliability assumed by Google analytics, but without costs or comprimises.

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